Tools & Resources

Google's official documentation on Experience, Expertise, Authority, and Trust. This is the source definition for the framework we used in the session. Read the "What is E-E-A-T?" section first, then the quality rater guidelines if you want the full picture. ---

A clear, practical explainer on GEO from one of the most respected SEO publications. Covers the difference between traditional SEO and GEO, the types of content that get cited in AI answers, and what to change in your current content strategy. Good starting point if you want a deeper dive than today's session. ---

The original academic paper that coined the term "GEO." Researchers tested which content characteristics led to more AI citations. Key finding: content with statistics, cited sources, and quotable language was significantly more likely to appear in AI-generated answers. Worth citing in your own content to build authority on this topic. ---

Semrush analyzed thousands of Google AI Overviews to find patterns in which content gets cited. Covers which content types, domains, and formats appear most. Useful if you manage a website and want data on what is actually getting picked up by Google's AI summaries. ---

Neil Patel's practical guide on writing content that AI search tools will reference. Strong on the tactics side - covers answerable units, citation strategies, and content freshness. Good reading if you want quick, actionable changes rather than theory.