SEO or GEO: Write Content AI Will Cite
Generative AI Essentials · Hands-on micro-session
Session Objective
Search is no longer just about ranking. It is about being cited. AI tools like Google Gemini, ChatGPT, and Perplexity now answer questions directly - they do not just return a list of links. Your content needs to earn a place in those answers.
Your Challenge
Complete the following steps
STEP 1
— Pick your content
Choose one piece of content you own. It can be a LinkedIn post, a website bio, a paragraph from a report, a product description, or any written piece where you are trying to communicate your knowledge or value. The…
STEP 2
— Run the GEO rewrite
Open your AI Buddy. Paste the following prompt with your content:
STEP 3
— Review and refine
Read the rewrite. Check: Does it make specific claims that can be verified? Does it mention real experience or real examples? Is it 80-120 words? Could an AI read it aloud and have it make sense on its own? If yes, you…
STEP 4
— Submit
Submit the following to your AI Buddy for grading: - Your original content (the before) - Your GEO-optimized version (the after) - One sentence explaining what you changed and why
Grading Criteria
1. Specificity (25 points)
Does the rewritten version replace vague claims with specific, verifiable information? "We help companies grow" is vague. "We helped a 40-person team cut their weekly reporting time from 3 hours to 20 minutes using AI-assisted templates" is
2. E-E-A-T signals (25 point
Does the rewritten version include at least two of the four signals? A real story or firsthand example (Experience). A specific skill, project, or result that shows knowledge (Expertise). A reference to a credible external source (Authority
3. Answerable units (25 poin
Is the content 80-120 words and written as a focused, self-contained answer? Could it be quoted directly by an AI without needing surrounding context to make sense?
4. Reflection (25 points)
Is your one-sentence explanation clear and honest? Does it show you understand what changed and why it matters for how AI will treat your content?
