Session Recap
What we covered and how to apply it this week.
Search is no longer just about ranking. It is about being cited. AI tools like Google Gemini, ChatGPT, and Perplexity now answer questions directly - they do not just return a list of links. Your content needs to earn a place in those answers.
The framework for doing that is GEO: Generative Engine Optimization.
The shift in one sentence: SEO gets you found. GEO gets you quoted.
E-E-A-T - the four signals AI uses to decide if your content is trustworthy: - Experience: share real firsthand knowledge, not just general advice - Expertise: prove your knowledge with specific projects, results, and examples - Authority: be referenced by others; speaking, publishing, and being cited all help - Trust: be accurate, consistent, and clearly attributed to a real person
Answerable units - write in focused chunks of 80-120 words, one idea each. Every paragraph should be quotable on its own. Ask yourself: could an AI read this aloud and have it make sense without surrounding context?
Cite smartly - link to credible sources (universities, published research, verified public data). AI models weigh content higher when it connects to a trusted web of information.
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Pick one piece of content you own - a bio, a blog post, a product description, a LinkedIn summary. Run it through the GEO rewrite prompt in the prompt library. Compare the before and the after. Make the update.
One piece. That is your start.
Once you have done it once, the habit builds itself. You will start writing for GEO from the beginning instead of fixing old content.
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