Tools & Resources
Everything you need to go deeper β tools, reading, and reference links from this session.
01
Google Flow
https://lab.google.com/flow
The tool we used in this session. Google's video creation app built on top of Veo 3. Frames to Video mode lets you upload a reference image and prompt from there. Free tier available with a Google account. ---
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02
Google Veo 3 - Model Announcement
https://deepmind.google/technologies/veo/
The official DeepMind page for Veo, the video generation model that powers Google Flow and HeyGen. Read here to understand what the model can and cannot do - especially the reference image consistency features introduced in Veo 3. ---
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03
HeyGen - AI Avatar Video Platform
https://www.heygen.com
Avatar-based video creation tool that uses Veo 3 as its underlying video model. Useful for creating branded spokesperson videos with a consistent on-screen character. Good reference for understanding how purpose-built apps layer on top of foundation models. ---
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04
Runway Gen 4
https://runwayml.com
Professional-grade AI video tool with a structured interface for choosing camera movements, motion effects, and styles. If you are working in marketing or need production-quality clips, Runway makes many of the VISION prompt choices into clickable options. Gen 4 was the current release at the time of this session. ---
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05
Forrester Research - The Value of Video
https://www.forrester.com/blogs/09-04-08-forrester_finds_thaβ¦
The original Forrester research behind the "1 minute of video = 1.8 million words" claim. Worth reading to understand the data that underpins why video is a priority communication format - and how to make the case for video investment in your organization.
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