AI Officer Institute
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1,240 xp
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← Prompting 101: Video
Gen AI

Prompt Library

Copy-ready prompts to help you complete and extend this session's work.

PROMPT 1
Team Announcement Video
Internal communication - announcing a new initiative, launch, or win to your team
Prompt
V - Visual anchor: [Describe your reference image - office setting, character appearance, lighting]. Use the reference image to lock in the character and environment throughout the clip.

I - Intention: Announce [name of initiative or achievement] to [audience - team, department, all staff]. The energy is [confident / celebratory / calm and focused].

S - Sequence:
1. [Character] stands in [setting], looking directly at camera
2. They pause, then smile as if just hearing good news
3. They reach toward [object - laptop, phone, document] with purpose
4. A subtle shift in the background signals the moment is significant
5. The character looks back at camera with a closing expression of [confidence / satisfaction / excitement]

I - Immersion: [Time of day] light, [warm/cool/neutral] tones. [Ambient sound description]. [Fast/medium/slow] pace of cuts.

O - Orbit: [Camera movement - e.g., slow dolly-in from wide to medium close-up / static wide shot / gentle pan left to right].

N - Narrative: A professional moves from [starting state] to [ending state] as a single moment of [action] signals that something has changed.
PROMPT 2
Product or Service Demo Clip
Revenue office - showcasing a product, feature, or service in a short client-facing clip
Prompt
V - Visual anchor: [Describe the product or demo setup - screen, device, environment]. Lock in the product's visual identity and the presenter's appearance using the reference image.

I - Intention: Demonstrate [specific product or feature] to [target audience - prospects, clients, leadership]. The goal is [showing ease of use / building confidence / triggering curiosity].

S - Sequence:
1. The presenter points to [product/screen/object]
2. The product or interface comes into focus
3. A key action is performed: [click, swipe, open, activate]
4. A visible result appears: [metric, output, reaction, change in screen]
5. The presenter turns to camera with a look that says: this is the thing

I - Immersion: [Office / lab / event space] setting. [Bright/warm/natural] lighting. Clean background. No distracting elements. Crisp, fast pace - each beat lasts about 1.5 seconds.

O - Orbit: Rack focus from presenter to product and back. Or: tight static close-up on the product, then pull back to reveal the presenter.

N - Narrative: A confident professional demonstrates a capability that makes something complex look simple - and the audience leaves wanting to try it.
PROMPT 3
Training or Learning Moment
Talent office - creating a short explainer or training micro-clip for a team
Prompt
V - Visual anchor: [Describe the instructor or presenter - setting, attire, expression]. Use the reference image to maintain consistent character and environment.

I - Intention: Teach [specific skill or concept] to [new hires / team members / managers]. The tone is [practical and calm / energetic and encouraging].

S - Sequence:
1. Presenter addresses the camera as if starting a briefing
2. They gesture toward [object, screen, or whiteboard element]
3. A key concept appears visually: [diagram, text, animated element]
4. The presenter reacts to the concept - showing its impact
5. They close with a direct look at camera that says: your turn

I - Immersion: Bright, even lighting. Clean professional space. Subtle ambient sound. Medium pace - not rushed, not slow.

O - Orbit: Static medium shot for the first beat, then slow push-in to medium close-up for the closing look.

N - Narrative: A teacher simplifies something complex into a single clear moment - and the learner moves from uncertain to ready.
PROMPT 4
Brand or Campaign Visual
Marketing or communications - creating a short on-brand asset for social, internal comms, or a campaign
Prompt
V - Visual anchor: [Describe brand elements - colors, logo placement, character or mascot]. Use the reference image to lock in the brand identity across every frame.

I - Intention: Create a [campaign launch / event promo / brand moment] visual for [platform - LinkedIn, internal Teams, website banner]. The feeling should be [aspirational / bold / warm / urgent].

S - Sequence:
1. Opening frame: [Brand element or character appears in scene]
2. Motion: [One thing changes - light shifts, object moves, text appears]
3. Mid-point: [Scene evolves - new character element, environment change, subtle animation]
4. Near close: [Key message moment - a visual that represents the brand promise]
5. Closing frame: [Character or brand mark holds steady - this is the takeaway image]

I - Immersion: [Brand color palette] lighting. [Upbeat / cinematic / lo-fi] ambient feel. [Crisp/soft/dramatic] texture. Pace matches the energy: [fast for urgency / slow for aspiration].

O - Orbit: [Slow zoom-in on the brand element / gentle pan across the scene / static shot with internal motion].

N - Narrative: In [number] seconds, a brand moves from [initial state] to [desired feeling] - and the audience knows exactly what it stands for.
PROMPT 5
Reference Image Generator (Before You Use Flow)
Creating the reference image you need before uploading to Google Flow
Prompt
Create a photorealistic image for use as a video reference frame.

Subject: [Who or what is in the scene - person, character, object, product]
Style: [Photorealistic / cinematic / editorial / branded illustration]
Setting: [Where this takes place - office, outdoor space, studio, event, abstract environment]
Composition: [How the frame is composed - centered portrait / wide establishing shot / over-the-shoulder / close-up detail]
Details: [Specific visual details that must be consistent - clothing, expression, lighting direction, color palette, time of day, props]

This image will be used as the first frame in a video. Maintain all visual elements that define the character or brand identity. No motion blur. No text overlays. Clean and high-contrast enough to serve as a clear video anchor.
Micro-Session Resources
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Prompting 101 Β· Micro-Session
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Hey! πŸ‘‹ I've reviewed this session and I'm ready to go deeper with you. Here's what we're covering:
AI Buddy
πŸ’¬ Prompting is a skill, not a trick: The difference between a good and a great prompt is specificity β€” role, context, constraints, and output format. Vague prompts produce vague outputs, every time.
AI Buddy
πŸ§ͺ The iteration mindset: Your first prompt is a hypothesis. Treat AI conversations as experiments β€” refine based on output quality, not random rephrasing. Each iteration should test one thing.
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What do you want to dig into? Pick a question below or type your own. πŸ‘‡