Build Your Personal Brand Doc
Generative AI Essentials · Hands-on micro-session
Session Objective
Your personal brand exists whether you've defined it or not. In this session, you ran a three-step process to take control of it: customize a set of interview questions for your background, answer them honestly to build a real dataset, and run a brand exploration prompt to generate your brand document. The output - purpose, mission, values, tone, differentiators, and brand voice guidelines - is yours to use, store, and share.
Your Challenge
Complete the following steps
STEP 1
Customize your interview questions
Paste your LinkedIn profile or a short description of your background into ChatGPT, Claude, or Gemini. Use the question customization prompt from the prompt library to generate 5 interview questions specific to your…
STEP 2
Answer the questions
Answer all 5 customized questions. Write honestly. Don't edit as you go. Your answers are the dataset - the more specific and real they are, the stronger your output will be. Paste your questions and answers into a…
STEP 3
Run the brand exploration prompt
Take your questions and answers and run them through the brand exploration prompt from the prompt library. Review the output. Make light edits where something doesn't sound like you. Do not rewrite entirely - refine…
Grading Criteria
Complete
All six sections are present: Purpose, Mission, Core Values, Tone of Voice, Unique Differentiators, and Brand Voice Guidelines.
Specific
The content reflects a real individual. It should be impossible to swap this brand doc with a generic one. Names, industries, specific skills, and real perspectives should appear.
Honest voice
The tone sounds like a person, not a template. Avoid phrases like "dynamic professional" or "results-driven leader." If a phrase could appear in anyone's brand doc, it needs to be rewritten.
Usable
The Brand Voice Guidelines section is specific enough that someone could use it as a custom instruction in an AI tool and get outputs that sound like the student.
