Tools & Resources
Everything you need to go deeper — tools, reading, and reference links from this session.
01
ChatGPT Custom Instructions
https://help.openai.com/en/articles/8096356-custom-instructi…
OpenAI's official guide for setting up custom instructions - the feature that lets you store your brand voice guidelines so every ChatGPT output sounds more like you. ---
↗
02
Claude System Prompts (Anthropic Documentation)
https://docs.anthropic.com/en/docs/build-with-claude/prompt-…
How system prompts work in Claude - the same mechanism you use to load your brand voice guidelines into Claude so future outputs match your tone. ---
↗
03
StoryBrand Framework (Donald Miller)
https://storybrand.com/what-is-storybrand/
A widely used framework for clarifying your brand message. Worth reading after you have your exploration doc - it helps you take your raw brand language and turn it into a clear story for an audience. ---
↗
04
LinkedIn's Official Guide to Writing a Strong About Section
https://www.linkedin.com/pulse/how-write-perfect-linkedin-ab…
LinkedIn's own guidance on writing an About section. Use it alongside your brand exploration doc and Prompt 4 from the prompt library to produce a summary that actually gets read. ---
↗
05
Perplexity AI: Research Your Competitive Positioning
https://www.perplexity.ai
Before finalizing your differentiators, use Perplexity to research how others in your role or industry describe themselves. Knowing what is common helps you find what is genuinely different about you.
↗
