AI Shopping: The End of Browse and Click
Generative AI Essentials · Hands-on micro-session
Session Objective
Shopping is changing permanently. AI is no longer just helping customers find products - it is completing the entire purchase on their behalf. ChatGPT now shows product cards with checkout for Shopify and Stripe merchants. Perplexity compares products and prices in real time. Amazon Rufus lets customers shop conversationally inside the Amazon app. Gemini pulls from Google Shopping, maps, and reviews with Google Pay checkout potential. This shift - from AI as research assistant to AI as purchasing agent - is called agentic commerce. It is rolling out now, not in the future.
Your Challenge
Complete the following steps
STEP 1
Run the AI search (3 minutes)
Go to ChatGPT and Perplexity. Search for the product or service category your business competes in - not your brand name. Use the words a customer would use.
STEP 2
Audit your product presence (4 minutes)
Look at your product or service from the AI's point of view. Check: - Does your product have a clean, specific description with real specifications? - Is your pricing clear and up to date in any catalog or marketplace…
STEP 3
Identify one move (3 minutes)
Based on what you found, identify one specific thing you would change or add to improve your AI shopping visibility. This should be concrete - not "improve my data" but "add specifications and weight measurements to all…
What to Submit to Your AI Buddy
What you searched — the exact query you used and the platform (ChatGPT / Perplexity)
What you found — did your business or competitors appear? What did the result look like?
Your one move — one specific, actionable change you would make to improve AI shopping visibility
Grading Criteria
The search was real
a genuine category search a customer would run, not a brand name search or a test query 2. **The audit is honest** - the assessment of current presence reflects what is actually there, not what you wish were there 3. **The move is specific*
