Tools & Resources
Everything you need to go deeper — tools, reading, and reference links from this session.
01
OpenAI: Shopping in ChatGPT
https://openai.com/index/introducing-shopping-in-chatgpt
The official announcement from OpenAI explaining how ChatGPT shopping works, what merchants can connect, and how product cards appear in conversations. Start here to understand the platform from the source. ---
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02
Shopify: Connect Your Store to ChatGPT
https://help.shopify.com/en/manual/products/product-feeds
Shopify's documentation on product feeds and catalog connections - the technical foundation for getting your Shopify store visible in AI shopping platforms. Covers how to structure your product data for feed submission. ---
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03
Perplexity Shopping Overview
https://www.perplexity.ai/hub/blog/perplexity-shopping
Perplexity's explanation of how their shopping layer works - real-time price comparison, product cards, and buy links. Useful for understanding how a search-first AI platform approaches commerce differently from a chat-first one like ChatGPT. ---
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04
Amazon Rufus: AI Shopping Assistant
https://www.aboutamazon.com/news/retail/amazon-rufus
Amazon's official overview of Rufus, their conversational AI shopping assistant. Shows how the largest e-commerce platform in the world is integrating AI into the buying experience from the inside out. ---
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05
GEO - Generative Engine Optimization: What It Is and How to Do It
https://searchengineland.com/generative-engine-optimization-…
A practical guide to optimizing your content and product pages for AI-powered search engines - what is different from traditional SEO, what structured data matters, and how to track whether AI engines are indexing your products correctly.
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