Tools & Resources
Everything you need to go deeper — tools, reading, and reference links from this session.
01
SparkToro: Where Audiences Spend Time Online
https://sparktoro.com/blog
Research and data on how people actually discover content - where they spend time, what they read, and how search behavior has shifted. Good source for real numbers on the 18% Google statistic and audience discovery trends. ---
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02
ChatGPT Projects - Official Documentation
https://help.openai.com/en/articles/10169521-using-projects-…
How to set up and use Projects in ChatGPT, including custom instructions, file uploads, and memory across threads. The official guide from OpenAI. ---
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03
Anthropic: How to Use System Prompts with Claude
https://docs.anthropic.com/en/docs/build-with-claude/prompt-…
Anthropic's documentation on how to write effective system prompts - directly applicable to setting up an Idea Project in Claude with your voice, audience, and context. ---
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04
Thoughtflow
https://thoughtflow.ai
The multi-platform content generation tool demonstrated in this session. Turns a developed idea into content for blog, LinkedIn, Instagram, TikTok, Facebook, and more - with team sharing and ambassador tracking built in. ---
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05
Perplexity Labs: Deep Research Mode
https://www.perplexity.ai
For validating ideas with real data before publishing. The Labs model runs slower (5-10 minutes) but produces comprehensive research with sources - useful for finding the academic papers and data points that make your content credible and fact-checkable.
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